Your socially and environmentally responsible CBD brand

Hala Sustainable

Hala Hemp will bring consumers 82% sustainable CBD products by 2024. The Hala Sustainable Project aims to inspire thoughtful leadership and address the way cannabis companies develop and source their packaging, manufacture their products, and tend to their farms. By 2022, Hala Hemp will reduce our own waste by 95%, through a five step process. 

  1. We will first source and implement sustainable packaging, throughout our entire product line. 
    1. From our rolodex of sustainable packaging providers, we will source recycled plastic packaging, hemp packaging, edible packaging, plantable, compostable, biodegradable plastic alternatives, reusable packaging, and more.
    2. Hala Hemp products will source the various sustainable packaging providers for other cannabis and hemp brands and 
    3. Shipping products will be made from recycled plastic and paper, in addition to recycled box fillers. 
    4. Instructions for how to properly recycle and dispose of Hala Hemp waste will always be readily available for consumers to view and easy to follow.
  2. We will create an instruction manual for how consumers can properly recycle or compost their old Hala Hemp packaging containers. We will make sure that instructions are readily available to the general public. 
  3. We will directly address our farmers and manufacturers and aid in ways they can be more sustainable from their farm to their distribution. 
    1. It is of utmost importance that the Hala Hemp meets the farmers and manufacturers at their facilities and farms to ensure 100% clarity on diverse ways to become more sustainable. 
    2. We will work together with farmers and manufacturers to create a feasible plan containing short and long-term goals benefiting the farms. 
    3. We will make composting and water usage recommendations for farms and manufacturing plants.
    4. Encourage and create a resource for clothing and merchandise will be made from hemp or sustainable recycled materials. 
  4. We will ensure that our products are fair trade when sourced internationally. 
    1. Fair trade ensures decent working conditions, as well as local sustainability and fair terms of trade for farmers in the developing world.  

These steps are oaths to Hala Hemp consumers around the world. 

To carry out this project we will create a pilot project that can be duplicated elsewhere, for other cannabis and hemp brands to utilize. The project will highlight steps to creating a more sustainable brand, such as converting single-use packaging into reusable or recycled packaging. The pilot project will amplify the voices of those who care dearly about the future of our planet and those who are affected most by the climate crisis. The program will directly cater to those who do not have the capital readily available to create their own sustainable technologies. 

We would measure success by the amount of successful relationships and partnerships we maintain. These partnerships will be built in ways that focus on the equity and needs of communities; improved sustainable efforts; energy use reduction (and even more education on the effects of cannabis in sustainability); combine the development and incentivization of sustainable packaging for consumers; improved outcomes for communities with high cannabis use. We have experience and expertise in community engagement, sustainable policy, and earth science, to understand the connection between social equity, sustainability, and cannabis. 

Environmental crises have plagued the black community in a similar fashion to cannabis mass incarceration. This has proved true time and time again through the placement of Black people in areas with low air quality, increased disease due to lack of access to organic and healthy food options, and high mortality rates of mothers who do not access air conditioning in warmer areas of Louisiana. Indeed, these are all climate crisis issues which affect BIPOC at higher rates than our white counterparts. 

With the cannabis industry being relatively new, there is time to redirect the attention brands and consumer awareness within the industry to promote sustainability. Much of cannabis packaging is single-use plastic, which pollutes the environment similar to styrofoam and ends up in the Great Pacific Garbage Patch. As many brands enter the green-rush in hopes to make millions from the cannabis industry, the Hala Sustainable project aims to nudge brands in a sustainable direction considering the malleability of the industry.